Since long Australia has been a leading country in
usage of automobiles, this has been proved by several governmental statistics.
The industry is leveraging all its ends and is continuously innovating
the automotive arena.
Presently the size of the industry is about AUD$10
billion per annum which is 57% of the National auto Industry. Yearly
exports constitutes about AUD$2.8 bill. The industry is pioneer in Vehicle
manufacturing, Automotive Design, Component Manufacturing. Major Industry
participants are General Motors (Holden Australia), Toyota, Ford, Robert
Bosch and Siemens. These companies have over produced 326,960 motor
vehicles in Australia alone. In the year 2006, a total of about 962,666
vehicles were sold in Australia.(Sources : invest.vic.gov.au)
Presently the automotive Industry in Australia incorporates
:
– Several opportunities arising from developments like alternative
fuel and energies, drive by wire, computer systems integration
– Applications engineering - conversion from concept to application
within a model
– Fast tracking for technology development, making cost efficient
development of new variants from concept to production
– Sophisticated market suitable for testing niche products and
customisation
– Leveraging our world-class infrastructure to support the export
of automotive vehicles and components
The industry works on international basis and is a
hub for export. Exports in 2006 constituted to $4.85 billion. Several
components are exported by Australia to various sections of the globe
such as:
• Engines supply to South Korea
• Braking systems to the USA
• Mirrors to North America & Japan
• Anti-theft systems globally
• Propeller shafts to the United States of America.
There is a very bright future for automobile Industry in Australia,
as several international manufacturers as well as dealers are taking
keen interest in Australian markets. No doubt the industry will reach
upto the zenith in the next quarter. But the competition has to be checked
as several other nations are too targeting the same goal.
